WP
Expert

WP Expert offers a quick and easy service that works for business of any scale or scope. – https://wpexpert.com/

BRAND GUIDELINES
USAGE
ASSETS

logotype

Our Logo is key to retaining brand strength. These elements should never be changed. Position, size and color that are not within the palette.

A certain amount of space is needed around the logomark to prevent it from becoming cluttered by surrounding artwork, images, or the edge of a page. Below are the minimum spacings for both logomark and wordmark

colors

Use these color proportions in
any layout or collateral design
to highlight the brand.

#D65256
CMYK: 12, 82, 63, 1
RGB: 214, 82, 86

#1B3740
CMYK: 87, 64, 56, 51
RGB: 27, 55, 64

#3C4B51
CMYK: 76, 58, 53, 36
RGB: 60, 75, 81

#FFFFFF
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255

#F77964
CMYK: 0, 66, 58, 0
RGB: 247, 121, 100

#FEA35A
CMYK: 0, 43, 71, 0
RGB: 254, 163, 90

#FDC56F
CMYK: 0, 24, 65, 0
RGB: 253, 197, 111

typography

The typeface was selected specifically to used throughout web, digital and print design.

Aa

Poppins Semi Bold
(HEADLINE)

Aa

Poppins Semi Bold
(SUBHEADLINE)

Aa

Muli Regular
(BODY)

incorrect usage (logo)

Here are some things you should never do with the WP Expert logomark.

DON’T
change the logo color or tone outside the color palette

DON’T
stretch, skew or bend the logo in any way

DON’T
detach or remove any elements of the logo

DON’T
outline the logo

iconography

It is used to represent features, functionality, or content. Icons are meant to be simple, visual elements that are recognized and understood immediately.